False subjects are words like it and there that have no concrete _________________
a. meaning
b. antecedents
c. objects
d. action
b
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The possible arrangements of the responsibilities for handling exports include all of the following except:
A) as a part-time activity performed by domestic employees. B) through an export partner affiliated with the domestic marketing structure. C) through an export department within an international division. D) through an export department that is independent of the domestic marketing structure. E) through an export department of an embassy in a foreign country.
In an effort to increase sales, Sharpy Razor Blade Company inaugurated a sales promotion campaign on June 30, 2014, whereby Sharpy placed a coupon in each package of razor blades sold, the coupons being redeemable for a premium. Each premium costs Sharpy $0.75, and five coupons must be presented by a customer to receive a premium. Sharpy estimated that only 60 percent of the coupons issued will
be redeemed. For the six months ended December 31 . 2014, the following information is available: Packages of razor blades sold ......................... 400,000 Premiums purchased .................................... 30,000 Coupons redeemed ...................................... 100,000 What is the estimated liability for premium claims outstanding at December 31 . 2014? a. $15,000 b. $20,000 c. $21,000 d. $22,500
Scott Paper uses many intermediaries to reach its target markets; Citibank uses none. Which of the marketing mix variables is being considered here?
A. Promotion B. Product C. Place D. Penetration E. Price
One of the main reasons why foreign firms are interested in buying U.S. companies is to gain entrance to the U.S. market. A decline in the value of the dollar relative to most foreign currencies makes this competitive strategy especially attractive.
Answer the following statement true (T) or false (F)