Hand-written love letter and typed love letter may have different impact on the person who receives it. It is because _______ is different
a. A channel
b. A message
c. A symbol
d. A content
a___
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Which one of the following purposes of research attempts to answer “why” questions?
a. exploration b. description c. prediction d. control e. explanation
Analysis of key messages, number of brochures distributed, or market share increase are all examples of what stage in the public relations planning process?
A) Objectives B) Strategy C) Tactics D) Budget E) Measurement
When one media company buys suppliers and/or distributors to create integration in the production and distribution of messages, there is:
a. a horizontal merger b. a vertical merger c. a conglomerate merger d. de-regulation
Which scenario demonstrates intrapersonal communication?
A. talking to a friend about biology class B. telling your roommate about a personal problem C. talking to yourself before hitting the tennis ball D. ordering a pizza over the phone