Most public relations ignores mass media, leaving that to advertising
Indicate whether this statement is true or false.
FALSE
Communication & Mass Media
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Who of these had little or no interest in expressing the workings of the subconscious?
a. Fritz Lang b. Sergei Eisenstein c. King Vidor d. Alfred Hitchcock
Communication & Mass Media
Being personable and likeable is which of the secondary dimensions of credibility?
a. Dynamism b. Inspiring c. Sociability d. Composure
Communication & Mass Media
The steps in the Decreasing Options Technique should be taken in the following order: generate ideas, sort ideas, post ideas, dot the ideas
True False
Communication & Mass Media
When asking for volunteers from the audience, cooperation is very difficult to achieve
Indicate whether the statement is true or false
Communication & Mass Media