The aim of brand positioning is to establish a unique ______________ and _____________ in the consumer's mind.



a. Brand Value and Brand Image
b. Brand Loyalty and Brand Value
c. Brand Value and Brand Identity
d. Brand Identity and Brand Image


d. Brand Identity and Brand Image

Business

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Describe some external pressures that organizational leaders face in this day and age.

What will be an ideal response?

Business

Selling a site where hazardous wastes were disposed of relieves the seller—and the buyer—of liability for the clean up, as does merging with or buying a corporation that has not violated Superfund.

Answer the following statement true (T) or false (F)

Business

Ultimately, Burke concluded that ______.

A. the process of change should remain the same B. the conduct of change should differ C. the conduct of change concerned power and control D. all of these

Business

Jude Sizemore is a full-time student at Sioux City College in Sioux City, Iowa, where he works in the library. What is the minimum hourly wage that he may receive?

What will be an ideal response?

Business