Samar runs an auto dealership. He has become frustrated with his salespeople taking long lunches offsite. Several times no salesperson was available to meet with a customer
Samar wants to try reinforcement theory to stop the long lunches. Which of the following should NOT be part of his approach?
A) give out punishments only for the unwanted behavior
B) be clear with employees about the behavior that must change
C) punish the employee as soon as possible after the unwanted behavior
D) tell employees what they are doing right and what they are doing wrong
E) punish offending employees at a full team meeting
Answer: E
Explanation: E) To be effective in reducing unwanted behavior, punishment should be administered in private.
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Which of the following is a way for companies to increase customer-perceived value?
A) increase the psychological investment associated with buying B) increase the buyer's time and energy investment C) increase total customer benefit by improving economic and functional benefits D) decrease total customer benefit by replacing psychological benefits of the product E) decrease the difference between total customer benefit and total customer cost
Due to the limitations of the BCG and other formal portfolio planning models, many companies are placing responsibility for strategic planning in the hands of cross-functional teams of divisional managers who are close to their markets
In such organizations, strategic planning is ________. A) centralized B) decentralized C) purposeful D) limited E) informal
Relationship-specific adaptations involve changes in a firm's product or procedures that are unique to the needs or capabilities of a relationship partner.
Answer the following statement true (T) or false (F)
Suave's new shampoo, HI7, is faltering badly in the market. Suave's marketing personnel are unsure who is responsible for various marketing tasks, when these tasks are to be completed, or what resources have been allocated. Suave Marketing Director Maria Castanza said that the problem is that HI7 has the most poorly written ____ she has ever seen.
A. marketing plan B. competitive plan C. implementation plan D. media schedule E. product specification sheet