State Nielsen's Law. What is the implication of Nielsen's Law for managers?
What will be an ideal response?
According to Nielsen's Law, "network connection speeds for high-end users will increase by 50 percent per year." Because of this law, the types of services and applications that can be provided over networks (i.e. the Internet) have changed radically. Therefore, it is important for managers to realize that, because of Nielsen's Law, networks will become faster, new companies, new products, and new platforms will emerge.
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Subliminal Book Cover PhotoThe book cover photo above for The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages, which reflect which kind of potential influence on the consumer decision-making process?
A. acculturational B. situational C. attitudinal D. psychological E. sociocultural
Steph works in a company that uses a piecework system. She is an extremely efficient and is capable of producing more units per hour. However, she monitors the productivity rate of her colleagues and is careful to never work at a faster pace than them. Steph is limiting her own productivity to avoid
a. favoritism. b. differentiation. c. rate busting. d. free-riding.
Coke-Pepsi PhotoConsider the Coke-Pepsi photo above. What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?
A. The employee was given the choice of quitting or being demoted to a minimum wage job. B. The employee was permitted to keep her original job (minus any bonuses), but had to attend a seminar on ethical behavior. C. The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution. D. The employee was arrested for bribery and sentenced to five years house arrest. E. The employee was fired and no other legal action was taken since the practice is unfortunately too commonplace.
Fournotts Printing Inc. manufactures and sells photocopiers, printers, and scanners to various corporate offices. This is an example of _____.
A. contract manufacturing B. business marketing C. licensing D. franchising