Answer the following statements true (T) or false (F)

1. The direct translation of an idiom keeps its original meaning.
2. Phatic communication is only used for interpersonal contact.
3. Ethnic differences across sub-cultures are represented in language.
4. The Sapir-Whorf hypothesis is also known as linguistic relativity.
5. A concept’s codability in a certain language determines the ability of a speaker of that language to understand it.


1. False
2. True
3. True
4. False
5. False

Communication & Mass Media

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Charles Laughton, the actor, perhaps gave his fines performance in the movie

a. The Private Life of Henry VIII b. Spartacus c. The Hunchback of Norte Dame d. Night of the Hunter

Communication & Mass Media

Compare and contrast the four different types of nonprobability sampling discussed in the textbook. Under what conditions are each appropriate sampling techniques? What are the comparative strengths and weaknesses of each?

What will be an ideal response?

Communication & Mass Media

Which of the following is an element of self-persuasion, the strongest and most effective type of persuasion?

a. consistency b. reciprocity c. social validation d. all of the above

Communication & Mass Media

Which figure of contrast "puts opposites together" by creating a sentence with two contrasting or opposing parts?

a. progression b. alliteration c. antithesis d. metaphor

Communication & Mass Media