Kraft foods created a magazine full of recipes and coupons for customers as well as a web site with product and recipe information. The goal was to get current customers to purchase more of Kraft's products. These activities are representative of a _____ strategy.
A. diversification
B. product development
C. market development
D. market penetration
E. product penetration
Answer: D
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A group of investors wants to bring a minor league baseball team to a community of 100,000 to create hometown spirit and offer a new form of family entertainment
The group surveyed people in the community to see if they would attend the games, how frequently they would attend, and whether the location of the proposed baseball stadium was acceptable. This survey is an example of ________. A) data mining B) a secondary internal source C) longitudinal data D) a primary data source E) a secondary external source
A business accepts a 9 percent, $50,000 note due in 120 days. Assuming simple interest, how much (amount rounded) will the business receive when the note falls due?
A) $50,000 B) $50,150 C) $51,480 D) $54,520
Which of the following is TRUE of utility?
A. The four major kinds of utility are form, time, place, and ownership. B. Utility is defined as a ratio of benefits to costs, as viewed from the eyes of the beholder. C. Place utility is created when the firm converts raw materials into finished products that are desired by the market. D. Form utility is created when products are available to customers at a convenient location. E. The three utilities-form, price, and ownership-are created by marketing.
Benjamin Co. has three products A, B, and C, and its fixed costs are $69,000. The sales mix for its products are 3 units of A, 4 units of B, and 1 unit of C. Information about the three products follows:?ABCProjected sales in dollars…………$192,000$192,000$64,000Selling price per unit………………$40$30$40Contribution margin ratio………… 30% 35% 35%(a) Calculate the company's break-even point in composite units and sales dollars.(b) Calculate the number of units of each individual product to be sold at the break-even point.
What will be an ideal response?