The abbreviation GRP, in television, refers gross rating points, which are the
A. minimum audience share required by a national advertiser on a local station.
B. targeted rating points achieved by a syndicated program.
C. sum of the potential number of viewers from each target audience.
D. total rating points achieved by a particular media schedule over a specific period.
E. total number of viewers of a particular media vehicle within a specific geographic area.
Answer: D
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