Cameron has $17,000 in monetary assets and $4,000 in current liabilities. What is his current ratio?
A) 17,000/4,000
B) .535 times
C) 5 times
D) 13,000/4,000
Answer: A
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________ pricing involves setting prices based on the expenses involved in producing, distributing, and selling a product plus a fair rate of return for a company's effort and risk
A) Competition-based B) Value-added C) Cost-based D) Good-value E) Demand-based
Stage Technologies is a London-based company that supplies engineering solutions for the entertainment industry. It has helped the boy-band Westlife make a flying entrance onto stage and provided stage-rigging packages for Princess Cruise's vessels. The company was established in 1994 after a couple of production designers decided that the automation of theater productions could be done more safely and more efficiently by using modular production rather than the old "build-as-needed" formula. The company installs winches, stage lifts, and other equipment commonly used in stage productions. The equipment is designed so it can be operated from a single console without awkward or heavy lifting. Both opera companies and theaters see the benefit of such a system, but many are reluctant to buy
because of perceived costs. John Hastie and Mark Ager, the company's best salespeople, must design sales presentations that address these concerns.Hastie walks into a prospect's office and asks, "How would you like to increase rehearsal time and ensure long-term cost savings?" From this opening line, you can assume that Hastie is most likely using a ________ presentation. A. need-satisfaction B. persuasive selling C. logical reasoning D. price/value E. formula
Answer the following statements true (T) or false (F)
The strongest evidence from capital market research concerns the information content of annual accounting earnings numbers.
Which of the following statements about product publicity is FALSE?
A) It is what public relations is all about. B) It is the essence of the value of integrating public relations and marketing. C) It is an important adjunct to advertising. D) It is the basis for much of what consumers know or believe about products.