Explain why a public relations campaign can be a more cost-effective option for corporations than an advertising campaign
What will be an ideal response?
Public relations can have a strong impact on public awareness at a much lower cost than advertising can. The company does not pay for the space or time in the media. Rather, it pays for a staff to develop and circulate information and to manage events. If the company develops an interesting story or event, it could be picked up by several different media, having the same effect as advertising that would cost millions of dollars. And it would have more credibility than advertising.
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How you relate to people you work with can have a bigger impact on your career than how you do your job.
Answer the following statement true (T) or false (F)
Tusken Thaw, a shipping industry, plans to expand its customer base to other countries. To facilitate this process, Tusken Thaw seeks financial assistance from Jermino Bank. The bank agrees to lend a specified amount of money; however, it mandates Tusken Thaw to return the amount with interest in a regular schedule of fixed payments. Which of the following sources of long-term funds is being used by Tusken Thaw in the given scenario?
A. A line of credit B. Commercial paper C. Trade credit D. A term loan
Regardless of income or wealth, setting aside some portion of current income regularly for future use increases the amount of:
A. savings. B. tax-exempt income. C. deferred tax. D. employee benefits. E. tangible assets.
___________ office operations deal directly with the customer.
Fill in the blank(s) with the appropriate word(s).