In the traditional advertising model, advertisers were charged using a ________ approach, which charged for the impressions made by an ad. Google transformed the traditional model to a model called ________ where an advertiser pays only when somebody actually clicks on the ad and is delivered to their website.
A. cost per thousand frequencies; cost-per-hit
B. cost per thousand occurrences; cost-per-clack
C. cost per thousand impressions; cost-per-click
D. cost per thousand recurrences; cost-per-lead
E. cost per thousand incidences; cost-per-snap
Answer: C
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Which of the following is NOT true about the media's use of experts?
A) Experts help to tell a story. B) The reliance on experts can lead to media exposure for a firm. C) Media exposure furthers the credibility of an expert. D) Experts comment on significant concerns for a medium's audience. E) Companies seek experts who can become paid advertising spokespersons.
An impetus for increasing ______ over the past 50 years was the changing disposition toward the use of tariffs and other trade barriers by country governments.
A. globalization B. complexity C. parochialism D. nationalization
A record, such as an e-mail or fax, now satisfies the writing requirement under both the UCC and common law
Indicate whether the statement is true or false
Explain the possible interpretations of a null value
What will be an ideal response?