What is the primary objective of CRM process?
A. To offer the best prices possible to their target customer
B. To satisfy customers by providing discounts and special offers
C. To increase the foot-traffic into retail stores
D. To develop a base of loyal customers who patronize the retailer frequently
E. To attract customers away from competitors
Answer: D
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Which of the following is not identified by Porter as one of the five forces that explains competition in an industry?
A) threat of new entrants B) threat of substitute products or services C) bargaining power of suppliers D) bargaining power of competitors E) the competitive rivalry among current members
The goal of knowledge management is to share knowledge in order to ______.
a. better manage diversity b. continuously improve products and processes c. ensure that goods are continuously produced d. respond to domestic competition
Identify the statement that most accurately describes the difference between the market and the administrative versions of utilitarianism.
A. The administrative version produces those goods that the consumers want. B. The administrative version of utilitarianism uses social sciences to predict consequences. C. The administrative version of utilitarianism promotes policies that protect property rights and encourage competition. D. The administrative version of utilitarianism turns to policy experts for the design and implementation of policies.
The ________ dimension of the GE grid helps managers answer the following question: Does this product-market plan look like a good idea?
A. qualitative criteria B. relative positioning C. industry attractiveness D. quantitative criteria E. business strengths