The projective technique of qualitative research would typically involve researchers asking questions such as, "What kind of people watch the Saw movies?"
Answer the following statement true (T) or false (F)
True
Advertisers use projective techniques to understand people's underlying or subconscious feelings, attitudes, interests, opinions, needs, and motives. By asking indirect questions (such as "What kind of people do you think shop here?"), the researcher tries to involve consumers in a situation where they can express feelings about the problem or product.
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An unrelated diversification growth opportunity
A. is less risky compared to a related growth opportunity. B. has a lot in common between the retailer's present business and the new growth opportunity. C. is less expensive compared to related growth opportunity. D. is less effective compared to a related growth opportunity. E. has little commonality between the retailer's present business and the new growth opportunity.
Which of the following does NOT help combat both the physical and the mental effects of speech anxiety?
a. Speaking on a topic you really care about b. Paying more attention to details than to main ideas c. Preparing thoroughly for the speechmaking event d. Keeping in mind that listeners are unlikely to perceive our signs of anxiety
Why do stores locate in saturated trade areas?
A) to decrease competition B) to access high customer traffic C) to take advantage of tax breaks D) to create retailer cooperatives E) to standardize the service mix
Reba orders a pair of custom-made cowboy boots, C.O.D. from Home on the Range Western Wear. When the boots arrive, Reba pays the carrier for the boots, then opens the package, only to discover that the boots are the wrong snake skin color and three sizes too big. At this point
A. Reba is entitled to inspect the goods after payment (due to the C.O.D. terms) and she can reject the boots because they are nonconforming. B. Reba cannot revoke the acceptance, because the wrong color and size of the boots are not substantial impairments. C. Home on the Range can allege that Reba did not conduct a proper inspection; therefore, Home on the Range owes Reba nothing. D. Reba has no recourse; she should have known to inspect the goods before paying the C.O.D. amount.