Which of the following statements is true of customer relationship management (CRM)?
A. CRM can be done without collecting, managing, and applying data.
B. CRM removes the possibility of having a limited relationship with one's customers.
C. CRM works best when marketers combine marketing communication with one-on-one personalization.
D. CRM increases seller-customer relationship by decreasing the value of the seller's product against that of its competitors'.
Answer: C
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Answer the following statement true (T) or false (F)
To make a presentation effective, fade out at the end
Indicate whether the statement is true or false
Using the data in the table, first plot the data and comment on the appearance of the demand pattern. Then develop a forecast for periods 51-70 that fits the data
Time Output Time Output Time Output Time Output 1 12.5 14 16.4 27 -19.2 40 11.3 2 14.8 15 11.7 28 10.6 41 11.1 3 15.3 16 11.1 29 16.8 42 52.5 4 15 17 11.9 30 22.5 43 11.3 5 11.5 18 11.3 31 15.5 44 -19.3 6 11.6 19 13.7 32 11.7 45 12 7 12.8 20 16.3 33 11.9 46 15.5 8 51.9 21 13.1 34 13 47 20.5 9 11 22 10.8 35 11.9 48 16.5 10 -19.7 23 10.3 36 13.5 49 12.5 11 11.9 24 11 37 16.5 50 10.5 12 17.8 25 51.4 38 14 13 20.3 26 11.6 39 11 What will be an ideal response?
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