"If you do not satisfy the customer the first time, you may not get a second chance." Identify this customer service principle
A) great service is measured by customer satisfaction
B) service is the backbone of any business
C) compensation plans determine behavior
D) sales and service departments are complementary
B
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Draw two distinctions between accounting for a stock split and accounting for a stock dividend
When Trek orders a seat or saddle for one of its models that has a slightly different material for the cover only but the other components are the same as existing saddles used on other bikes, this purchase situation is known as a ________.
A. modified rebuy B. standard reorder C. new buy D. straight rebuy E. make-buy
An opinion leader provides information and is viewed as an authority on many spheres of interest for reference-group participants.
Answer the following statement true (T) or false (F)
Which of the following is true of contingency planning?
A. The senior manager spearheads this process but with input from the other levels of management. B. This kind of planning is done only by the middle managers. C. The middle management spearheads this process but with input from the first-line management. D. This kind of planning is done only by the first-line managers.