An advertisement designed to sell soda to a young, hip audience would be called ______ advertising.
A. targeted
B. zoned
C. rated
D. contracted
A. targeted
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An audience where some listeners are inclined to agree with a speaker but others disagree or are undecided is called a(n) ________ audience.
A. apathetic B. conflicted C. sympathetic D. hostile
According to Wallace's theory, most researchers tend to strictly adhere to either deductive or inductive logic but never use both.
Answer the following statement true (T) or false (F)
Doing something unusual to arouse an audience's curiosity is a method of creating information
A. relevance. B. overload. C. content. D. hunger.
When a student giving a speech on solar energy explains how it affects us personally, he or she is using
which technique for gaining audience attention? A) Information relevance B) Motivation C) Conversion D) Propaganda E) Transformation