An advertisement designed to sell soda to a young, hip audience would be called ______ advertising.

A. targeted
B. zoned
C. rated
D. contracted


A. targeted

Communication & Mass Media

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An audience where some listeners are inclined to agree with a speaker but others disagree or are undecided is called a(n) ________ audience.

A. apathetic B. conflicted C. sympathetic D. hostile

Communication & Mass Media

According to Wallace's theory, most researchers tend to strictly adhere to either deductive or inductive logic but never use both.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Doing something unusual to arouseĀ an audience's curiosity is a method of creating information

A. relevance. B. overload. C. content. D. hunger.

Communication & Mass Media

When a student giving a speech on solar energy explains how it affects us personally, he or she is using

which technique for gaining audience attention? A) Information relevance B) Motivation C) Conversion D) Propaganda E) Transformation

Communication & Mass Media