A polling technique to gauge how attentive people are to certain programs and ads is called
A) engagement ratings.
B) intensity ratings.
C) attachment ratings.
D) longevity ratings.
Answer: A
Communication & Mass Media
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When a culture is concerned with possessing one fundamental truth, like Christianity, that culture is ________ orientated
a. long-term b. short-term c. privilege-disadvantage d. personal-contextual
Communication & Mass Media
This author’s exposé on oil ignited the era of muckraking in magazines:
a) Lincoln Steffens; b) Ida Tarbell; c) David Graham Phillips; d) Upton Sinclair; e) Theodore Roosevelt
Communication & Mass Media
The graduated scale is also known as the Likert scale
Indicate whether the statement is true or false
Communication & Mass Media
According to Maslow's hierarchy of needs, the most basic need each of us has is for self-actualization
Indicate whether the statement is true or false
Communication & Mass Media