Varion Air offers its customers a complementary air ticket on the purchase of three business class tickets. Varion Air's strategy best represents the ____ element of its marketing mix
a. distribution
b. place
c. promotion
d. product
ANSWER: c
Varion Air's strategy best represents the promotion element of its marketing mix. Promotion includes advertising, public relations, sales promotion, and personal selling. The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market.
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We tend to recall information that is consistent with our ______ and discount or forget that which is not.
A. minds B. opinions C. schema D. attention span
Which one of the following accounts most likely would appear on the income statement of a merchandise company, but not on the income statement of a service company?
a. Cost of Goods Sold b. Selling Expenses c. Administrative Expenses d. Income Tax Expense
You are auditing accounts receivable for a small company and have found the following results:Number and Sizeof Client AccountsBook Valueof Stratum Book Valueof Sample Audit Valueof Sample1,202 accounts < $1,000$948,378 $59,175 $51,256 532 accounts > $1,000$777,504 $36,400 $34,400 Use ratio projection to project your results.
What will be an ideal response?
Define the conventional stage of moral reasoning.
What will be an ideal response?