Describe how an organization should determine the efficiency and effectiveness of its Web site.
What will be an ideal response?
Organizations typically measure the amount of Web traffic as the primary determinant of the success of
the Web site. This view is limited. The organization must analyze its Web traffic to determine such things
as revenue generated by Web traffic, number of new customers acquired by Web traffic, reduction in
customer service calls, etc.
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In addition to measuring financial performance, the triple bottom line measures ______ and ______ responsibilities.
A. civic; future B. social; spiritual C. social; environmental D. environmental; sustainability
Reports that examine the buying habits of a group of teenagers at three-month intervals are examples of a longitudinal study
Indicate whether the statement is true or false
In an application for a credit card, potential customers are asked for their social security numbers. A social security number is an example of a _____
a. categorical variable b. quantitative variable c. categorical or quantitative variable, depending on how the respondents answered the question d. ratio variable
In logical database design, we use a process called ________, which is a way to build a data model that has the properties of simplicity, non-redundancy, and minimal maintenance
A) Data modeling B) Database designing C) De-normalization D) Normalization