Who is/are the most powerful and pervasive influence(s) in a child’s life?

a. community leaders
b. peers
c. favorite teachers
d. parents and family


Answer: d. parents and family

Communication & Mass Media

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Many brand name companies are continually increasing their ad budgets to combat the emergence of store brands

Indicate whether this statement is true or false.

Communication & Mass Media

Sally and Mike are celebrating their anniversary at a crowded restaurant with a live band. To block out the live band, they focus on each other's words attentively. This example illustrates selective attention

Indicate whether the statement is true or false

Communication & Mass Media

Initial research and diagnosis helps the PR practitioner do which of the following?

a. frame a communications message b. set a timetable for a PR strategy c. identify experts who can assist in a PR strategy d. learn about a target audience

Communication & Mass Media

Evaluation of ideas during the brainstorming period itself is encouraged

Indicate whether the statement is true or false.

Communication & Mass Media