Who is/are the most powerful and pervasive influence(s) in a child’s life?
a. community leaders
b. peers
c. favorite teachers
d. parents and family
Answer: d. parents and family
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Many brand name companies are continually increasing their ad budgets to combat the emergence of store brands
Indicate whether this statement is true or false.
Sally and Mike are celebrating their anniversary at a crowded restaurant with a live band. To block out the live band, they focus on each other's words attentively. This example illustrates selective attention
Indicate whether the statement is true or false
Initial research and diagnosis helps the PR practitioner do which of the following?
a. frame a communications message b. set a timetable for a PR strategy c. identify experts who can assist in a PR strategy d. learn about a target audience
Evaluation of ideas during the brainstorming period itself is encouraged
Indicate whether the statement is true or false.