List the four ways that a speaker should formulate the content for a speech to entertain
What will be an ideal response?
(1) Relate a story or anecdote, present an illustration, or quote an appropriate passage; (2) State the main idea or point of view implied by your opening; (3) Follow with a series of additional stories, anecdotes, quips, or illustrations that amplify or illuminate your central idea; arrange those supporting materials so they're thematically connected; (4) Close with restatement of the central point you have developed.
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What interest elements can you use to attract an audience?
What will be an ideal response?
Roger is looking to evaluate the effectiveness of an M&Ms contest on Instagram for the Mars Corporation. He had a strong call-to-action statement that drove audiences on Instagram to a microsite where they could win various prizes. What is Roger trying to evaluate?
A. He is trying to evaluate the effectiveness of the Red M&M character in the post. B. He is trying to evaluate the attitudinal outcomes of audience members to the M&M’s post. C. He is trying to evaluate the conative outcomes of the audience members to the M&M’s post. D. He is trying to measure the influence of who is driving the traffic to this post for M&Ms.
Traditional national news organizations ______.
A. have not changed how they reach consumers B. have begun publishing news in a way that caters to the expectations of social media users C. use clickbait D. changed how they approach news specifically, so a younger generation will be up to date and educated
The actions of Maria Sharapova and Ryan Lochte both resulted in which of the following?
a. losing endorsement deals b. being fined by the NCAA c. establishing foundations d. acquiring more sponsors