Temporal effects include
A. the crowding in retail stores.
B. the purpose of the purchase.
C. the time of day of the purchase.
D. the presence of other people.
E. the consumer's mood while engaged in the purchase.
Answer: C
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Which of the following is not a characteristic of a decision support system?
A) rigidly structured problems B) "what-if" analysis available C) easy-to-use interactive mode D) all of the above
Demonstrating ________ will most likely help a company to achieve its business objectives
A) a large promotional budget plus awards for creative advertising B) good corporate governance and transparency C) brief public communication and limited interaction with the media D) an ability to pull off successful publicity stunts and media events E) synergy and cooperation between public relations and legal staff
One of the things that can be gleaned from a strategic group map of industry rivals is
A. which strategic groups have the highest profit margins and the highest customer switching costs and thus represent key operating characteristics. B. which strategic groups are currently being shunned by customers because of high prices and relatively low product quality. C. that some strategic groups are more favorably positioned than others because they confront weaker competitive forces and/or because they are more favorably impacted by industry driving forces. D. which rivals have been in business longer and thus have greater access to experience curve effects. E. which rivals have newer manufacturing facilities and thus have achieved greater product quality.
A trend in business with respect to learning is to
A) use formal classroom learning just for hard skills. B) integrate formal classroom learning with informal learning. C) use informal learning to replace formal classroom learning. D) assign workers to either formal classroom learning or informal learning.