Advertisers use the term "advertising wear-out" to refer to ads that are ineffective as a result of ____
a. having been viewed too many times
b. having a stale or outdated style
c. being presented in the midst of many competing stimuli
d. coming from an untrustworthy source
A
You might also like to view...
In Rubin's study on the Love Scale, the amount of time lovers spent gazing into each other's eyes was used as evidence for the scale's
a. face validity. b. criterion validity. c. convergent validity. d. content validity.
Consider the many steps involved in how most people get their food in modern societies (e.g., steps involving everything from farms to factories to stores). This process is a good example of ____
a. "the conscious override" b. "the selfish gene" c. "nature says go, culture says stop" d. "putting people first"
According to research cited in your textbook, what neurological factor may play a role in antisocial personality disorder?
A. enlarged ventricles in the brain B. abnormally low levels of serotonin C. abnormally high levels of dopamine D. smaller than normal prefrontal cortex
Which assessment would provide the most comprehensive assessment of Erikson's life-span
theory? A) Adult Attachment Interview B) Inventory of Psychosocial Development C) Identity State Interview D) Emotional Autonomy Scale