An undergraduate degree in communication

A. creates few job opportunities unless it is followed by a graduate degree.
B. is near the bottom of degrees sought after by employers.
C. is one of the top five degrees sought by employers.
D. is generally considered to be the highest paying degree available.


Answer: C

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. Dr. Deming’s reputation in the United States contributed to his success in Japan. 2. In the convergence model, information is shared by individuals who converge over time toward a greater degree of mutual agreement. 3. Advertising in Spain reflects the country’s masculinity and individualism cultural dimensions. 4. Gerber Products discovered that food tastes and baby-feeding practices vary little from country to country. 5. Over the past few decades, there have been unprecedented improvements in the human condition worldwide.

Communication & Mass Media

This is simply a report from a journalist with an actuality segment inserted:

a. voice reports b. stand ups c. voice actuality report d. voicers

Communication & Mass Media

David has a habit of screaming, "You idiot, you always mess things up!" whenever his brother makes a mistake or does something he doesn't like. Which strategy for creating a supportive climate does David's outburst violate?

A. Describe your own feelings rather than evaluate others. B. Solve problems rather than control others. C. Be genuine rather than manipulative. D. Empathize rather than remain detached.

Communication & Mass Media

According to your textbook, which of the following is a demographic characteristic of a speech audience?

A. knowledge B. size C. age D. attitude E. interest

Communication & Mass Media