Compare and contrast display ads, banner ads, interstitials, search ads, and native ads.
What will be an ideal response?
Digital ads that are displayed on a given page within a website that clearly demarcates the ad from the webpage's primary content (what the customer navigated to that page for) are called display ads. Display ads can take on multiple forms, including banner ads and interstitials.
Banner ads are boxes embedded into a website that can contain graphics, text, or video elements as well as an embedded hyperlink to take the viewer to a webpage intended to facilitate subsequent interactions between the viewer and the advertiser.
Interstitials are full-page ads that are delivered before the viewer is directed to the intended webpage visit. Interstitials tend to be very visually appealing, with graphical elements that capitalize on the substantial real estate they inherently hold.
Search ads are displayed with the results produced by search engines, typically at the top of or along a column to the side of the search results on a webpage.
Digital ads that are designed to fit the format and style of content that is offered through the website on which the ad is being displayed are called native ads. In the case of online publications, native ads tend to be articles or posts that cover a topic of interest to the readership.
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