Modern Shades, a firm that manufactures cosmetic products for women, should have had a market share of 8% in the cosmetics market, but owing to a variety of other factors, its actual market share was only 5%
Furthermore, it was estimated that the business' market share index potential would be 15% if the business achieved the desired level of customer response along the share development path. What is Modern Lip's share development index (SDI)?
A) 20
B) 33.3
C) 53.3
D) 67.5
E) 86.7
C
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