Once values and ethical standards have been formally adopted, a company must
A. make it unequivocally clear that the company's core values and ethical standards are strictly enforced cultural norms.
B. hold periodic ceremonies to vilify employees that do not live up to the company's core values or who are found guilty of violating the company's code of ethics.
C. grant compensation increases and promotions only to those managers who are willing to act as evangelists for the company's core values and ethical standards.
D. require every employee to memorize the company's formal statement of core values and code of ethics.
E. rely only on word-of-mouth indoctrination and company tradition to instill values and ethical conduct.
Answer: A
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