Delaying the identification of a speaker’s identity is a good idea when:

a. there is a high likelihood that the audience will not like the speaker
b. the speaker is a celebrity or well know
c. message designers want to minimize the effect of the speaker’s credibility
d. there is a desire to surprise or shock the audience


c. message designers want to minimize the effect of the speaker’s credibility

Communication & Mass Media

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The problem-solving technique that recognizes that sometimes people working by themselves in the presence of others generate more ideas than during group interaction is known as the ________.

What will be an ideal response?

Communication & Mass Media

A concluding transition needs to be followed quickly by

a. an illustration or anecdote. b. a quotation. c. a humorous comment. d. the final statement of the speech.

Communication & Mass Media

Which of the following is NOT listed as one of the worst ways to look for a job?

A. Using the internet B. Answering ads in a trade journal C. Knocking on the door of any employer, factory, or office that interests you D. Mailing out resumes to employers at random

Communication & Mass Media

Which of the following is an effective conclusion technique?

A) Referring to your references B) Using off-color humor C) Using propaganda D) Creating an inspirational appeal

Communication & Mass Media