Imagine that an advertising firm wants to know whether an ad campaign for a laundry detergent should acknowledge at the outset that only a minority of individuals use the product. From what you have learned about majority and minority effects in persuasion, ______.

a. mentioning the minority will decrease persuasion
b. mentioning the minority will increase persuasion
c. mentioning the minority will have no effect
d. both minorities and majorities influence persuasion


Ans: d

Psychology

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Experiences of later life such as reduced activity level, loss of close relationships, and loss of independence are associated with

a. introspection. b. depression. c. integrity. d. personal identity.

Psychology

After the onset of a schizophrenic episode, a full return to normal behavior __________.

A. never occurs B. is uncommon, but does occur C. is common and usually occurs D. always occurs

Psychology

________ is the process of assigning causes to behaviour.

Fill in the blank(s) with the appropriate word(s).

Psychology

In an experiment, preschool children watched an adult woman repeatedly punch a Bobo doll (a large plastic toy that bounces back when hit), punctuating her smacks and kicks with instructive comments. They then saw what consequences she received. This experiment was emulating whose theory?

a. Freud b. Jung c. Bandura d. Erikson

Psychology