What term refers to the controllable variables the company puts together to satisfy a target group?

A. marketing strategy
B. marketing mix
C. direct marketing
D. target marketing
E. mass marketing


Answer: B

Business

You might also like to view...

When a merchant keeps the goods for the buyer to pick up, the risk of loss passes when the buyer actually takes possession of the goods

Indicate whether the statement is true or false

Business

The 1934 Act requires companies with a class of stock that is publicly traded to make ongoing, regular disclosure with the SEC.

Answer the following statement true (T) or false (F)

Business

In Yim v. J's Fashion Accessories, Inc, where J's Fashion sued Yim for failing to pay for goods he bought under the name Ho Tae and Yim denied liability on the grounds that he had been acting as an agent for Hosung Enterprise, Inc which also did business under the name Ho Tae, the courts held that Yim was liable because:

a. the duty to disclose the principal is on the agent and Yim did not disclose Hosung Enterprise, Inc. as the principal b. the duty to disclose the principal is on the third party and J's Fashion did not disclose Hosung Enterprise, Inc. as the principal c. Hosung Enterprise, Inc. was a limited liability company and so could not be held liable d. Yim made the contract without identifying Hosung Enterprise, Inc. as the agent e. Yim unlawfully disclosed Hosung Enterprise, Inc. as the principal

Business

Seville Co. issued 900 shares of $56 par value stock for $67,500. What is the total amount of contributed capital?

A. $67,500 B. $50,400 C. $17,100 D. $56

Business