Which of the following is a valid observation about word of mouth advertisements?
A) It is the one form of advertisement that cannot be controlled by companies because it occurs naturally.
B) Social media can be used as a tool to generate positive word of mouth.
C) Word-of-mouth strategy will be less effective for smaller organizations.
D) Attempts to manage word-of-mouth would lead to negative consequences.
E) Organic word of mouth is always positive whereas facilitated word of mouth is negative.
B
You might also like to view...
What is a brand-positioning map?
What will be an ideal response?
Schemas are:
a) Mental or cognitive models or patterns that people apply to understand and explain certain situations and events. b) Frameworks that allow us to fill in information in social settings. c) Useful in that they allow us to process information quickly. d) All of the above
The degrees of mental fault in criminal law include which of the following?
a. Subjective fault, which includes a purposeful, knowing, or reckless mental state. b. Objective fault, which would be a negligent or careless mental state. c. Liability without fault, where no requisite mental state or even knowledge of the act is required in some instances. d. All of the above. e. None of the above
A husband and wife cannot file a bankruptcy petition jointly
Indicate whether the statement is true or false