Both the Fishbein model and the extended Fishbein model attempt to measure the influence of attitudes. What was the flaw in the original model and what was added in the extended model to correct this flaw?
What will be an ideal response?
The original Fishbein model attempted to measure attitudes, but knowing a customer's attitude does not always allow a useful prediction of his or her actual behavior. To translate intentions created by attitudes to actual behaviors required the addition of other tangential attitudes and outside influences. The effect of social pressure on intentions was added, which was measured by ascertaining relative normative beliefs and the motivation a potential customer has of complying with that norm. The attitudes toward buying also had to be added, which included the consequences of purchasing.
You might also like to view...
In general, in a negotiation meeting, the size of the seller's team should be more than the size of the buyer's team.
Answer the following statement true (T) or false (F)
Answer the following statements true (T) or false (F)
1.Bonded warehouses and foreign trade zones have the effect of allowing domestic importers to prorate their input duties over time. 2.A country whose imports of a product constitute a very small portion of the world market supply of that product is a price taker. Thus, this country faces a constant world price for the imports of this product. 3.Graphically, consumer surplus is the area above the demand curve and below the product's market price. 4.Producer surplus is the revenue producers receive over and above the minimum necessary for production. 5.For a "small" country, a tariff raises the domestic price of an imported product by the full amount of the tariff. a. True
Haroldsen Corporation is considering a capital budgeting project that would require an initial investment of $350,000. The investment would generate annual cash inflows of $133,000 for the life of the project, which is 4 years. At the end of the project, equipment that had been used in the project could be sold for $32,000. The company's discount rate is 14%. The net present value of the project is closest to:Refer to Exhibit 12B-1 and Exhibit 12B-2, to determine the appropriate discount factor(s) using the tables provided.
A. $214,000 B. $56,373 C. $406,373 D. $37,429
Cash equivalents include:
A) treasury bills. B) equity investments. C) money market accounts and commercial paper. D) certificates of deposit.