The integration, for a fee, of specific branded products into media content is

A. message corruption.
B. product placement.
C. in-content marketing.
D. narrowcasting.


Answer: B

Communication & Mass Media

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Sam has a relatively high IQ. The task of trying to persuade him of something is most likely:

a. somewhat easier than persuader others with lower intelligence because he can more easily process arguments b. somewhat more difficult because he will more carefully evaluate the credibility of the speaker c. somewhat easier because he will not be swayed by peripheral cues d. somewhat more difficult because he will carefully elaborate on the arguments

Communication & Mass Media

Attention is directed towards messages that are lengthy

Indicate whether the statement is true or false

Communication & Mass Media

Cultural rules governing which nonverbal behaviors are appropriate or inappropriate in a public setting are _______

a. feedback b. rapport c. listening cues d. display rules

Communication & Mass Media

Which of the following was NOT part of Cicero's "five arts of public speaking?"

A) Invention B) Research C) Style D) Delivery

Communication & Mass Media