After having a positive service experience at Lens Crafters when she had her eyes examined and purchased new contact lenses, Diane recommended Lens Crafters to two of her friends who were planning to get new eyeglasses. Diane is performing which of the following customer jobs?
A. Promoting the company
B. Helping others
C. Recruiting customers
D. Positioning the company
E. Helping himself or herself
Answer: A
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Jennifer enters into a contract to purchase one of Richard's sculptures. Richard is known for his own unique style of sculpting. Due to time constraints, Richard refuses to create a sculpture for Jennifer
If Richard breaches the contract, which of the following equitable remedies is the court likely to order? A) reformation B) specific performance C) injunction D) rescission
The asymmetric information explanation of capital structure suggests that firms will issue new debt only when the managers believe the firm's stock is overvalued; as a result, issuing new debt is considered a negative signal that will result in a
decline in share price. Indicate whether the statement is true or false
_____ means that customer orders start the work process, which ripples down through the supply chain
a. Make-to-stock b. Push c. MRP d. DRP e. Pull
Book It is a company that produces textbooks and sells them to college students through retail stores. Who would be one of their external customers?
a. their warehouse employees b. their editors c. their printing suppliers d. their sales managers