Answer the following statements true (T) or false (F)

1. A defensive strategy is sometimes called a retrenchment strategy. 
2. A development strategy is the common grand strategy that involves expansion. 
3. A continuity strategy is the common grand strategy that involves little or no significant change. 
4. Alaska Airline was profitable in 2011, prompting is to decide to remain a "smallish, specialized, regional airline in a world of global giants," which is an example of a stability strategy. 


1. TRUE
A defensive strategy or a retrenchment strategy, is a grand strategy that involves reduction in the organization's efforts.
2. FALSE
A growth strategy is a grand strategy that involves expansion, as in sales revenues, market share, number of employees, or number of customers or (for nonprofits) clients served.
3. FALSE
A stability strategy is a grand strategy that involves little or no significant change.
4. TRUE
A stability strategy is a grand strategy that involves little or no significant change. Example: Alaska Airlines, which enjoyed a profitable year in 2011, following a decade in which other carriers went bankrupt, decided to remain a "smallish, specialized, regional airline in a world of global giants," says one report, and to avoid cross-continental alliances and megamergers. Its stability strategy is simply to focus on lowering the cost per available seat mile.

Business

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