Studies of the effects in the workplace of which element below showed that employees are motivated by clear goals accompanied by appropriate feedback.
a. Herzberg’s two-factor theory
b. McClelland’s acquired needs theory
c. Goal setting theory
d. Alderfer’s ERG Theory
c. Goal setting theory
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Mulherin's stock has a beta of 1.23, its required return is 11.75%, and the risk-free rate is 2.30%. What is the required rate of return on the market? (Hint: First find the market risk premium.) Do not round your intermediate calculations.
A. 7.69% B. 8.19% C. 9.98% D. 12.38% E. 10.58%
Starbucks Loyalty RewardsThe First Starbucks opened in 1970 in Seattle Washington. The demand for its coffee grew and Starbucks added more than 6,000 stores located in over 30 countries. In its more than 30 year history, Starbucks has never given out coupons for its coffee. Starbucks had only to make its coffee and customers came. Recently consumer quality perception of the Starbucks brand has started to fall. Starbucks started a consumer-response blog to learn more about what consumers expect from Starbucks. One of the most frequent requests was for a customer rewards program. In response Starbucks has started the Starbuckscard rewards which offers free refills on brewed coffee, free beverage with whole bean purchase, beverage customization and free Wi-Fi. Starbucks also put coupons in a
national newspaper for those consumers who love coupons and created a new brew of coffee for those who prefer a milder coffee taste. Starbucks is hoping with these improvements will restore customers' loyalty and confidence.Refer to Starbucks. The creation of a consumer-response blog is an example of _____. A. how to increase sales B. technology at its best C. relationship marketing D. good training E. product improvements
In U.S. Steel v. Fortner Enterprises, the Supreme Court had to determine if a tie-in between the purchase of mobile homes and the financing of a land purchase violated the antitrust laws. The Court applied which test in making this determination?
a. stare decisis b. a Noerr-Pennington test c. a per se rule d. an irrational basis test e. a rule of reason analysis