For a speech advocating a zero tolerance policy for guns in schools, the _____ organizational pattern would seem most appropriate
A) spatial
B) chronological
C) topical
D) problem-solution
Answer: D
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Social judgment theory holds that the
A. less ego-involved speakers are with their preferred position; the less likely they are to be persuaded by another view. B. more ego-involved speakers are with their preferred position; the less likely they are to be persuaded by another view. C. latitude of acceptance includes positions on an issue that trigger neutral feelings. D. latitude of rejection includes positions in the center of the continuum.
Which of the following is NOT a required element for the privilege for communications of mutual interest?
A. The listener has a corresponding interest or duty. B. The statement relates to a public controversy. C. The speaker has an interest or duty in communicating the information. D. The statement is made in protection of that interest or performance of that duty.
Marshall McLuhan is best remembered for which concept?
A. The medium is the message. B. Television is too violent. C. Most people uncritically accept information from the media. D. Children are greatly influenced by the movies they see. E. Advertising fulfills an economic function.
The use of wireless media and an integrated content delivery and direct response vehicle is known as ________
A) e-commerce B) wireless public relations C) mobile marketing D) skyping E) i-marketing