Viral marketing is:
A. a marketing campaign initiated through a virus.
B. a type of spyware that attaches itself to some other application.
C. a marketing campaign that persuades consumers to encourage friends to purchase the same products or services.
D. a type of negative marketing plan that criticizes its competitors.
C. a marketing campaign that persuades consumers to encourage friends to purchase the same products or services.
Viral marketing encourages users of a product or service supplied by a B2C e-commerce business to encourage friends to join in as well.
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When a sales organization is structured as a product/product system, the sales force sells all products marketed by a division to a single market
Indicate whether the statement is true or false
The purpose of an embargo is to
A) prevent journalists from covering a story. B) provide exclusive coverage to only one media outlet. C) give connectors time to prepare a story before it is announced. D) give marketers time to change their story. E) allow the government time to approve a news story.
__________ is the process of introducing new employees to the organization and to their jobs.
A. Development B. Assessment C. Orientation D. Maintenance E. Tutoring
What is an exit valuation?
a. Value of the business at the time of exit, IPO or acquisition b. Value of the business after your 5 year projections c. The industry average value of companies in your industry of the same age d. The amount of money investors are willing to invest