Which of the following statements would be true if you own stock in a company?
a. You are an owner of the retained earnings and capital stock of the company.
b. You have a claim to the assets of the business
c. You have the right to receive interest on an annual basis.
d. You have the right to a portion of the company's revenues each accounting period.
b
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________ refers to training and motivating employees to serve customers well
A) External marketing B) Promotional marketing C) Direct marketing D) Internal marketing E) Interactive marketing
High-value creating enterprises should be thinking in terms of functions, not activities
Indicate whether the statement is true or false
Which of the following is NOT one of the five dimensions that the RATER model focuses on?
a. reliability b. responsiveness c. empathy d. durability
A licensor might grant a license allowing a trademark to be used as part of a domain name
Indicate whether the statement is true or false