In terms of B2B products, computers and printers are examples of ________
A) component parts
B) capital equipment
C) accessory equipment
D) operating supplies
E) specialized services
C
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PepsiCo reacted to negative claims about hypodermic needles being found in its products with photographs and videos of the production processing showing such an event could not happen at their factories
This is an example of using which approach to managing negative publicity? A) impression management B) crisis management C) enhancement D) an apology strategy
Consider a bond that has a present value of $1,500. If the annual rate of interest is 4 percent, the future value of the bond after a year is
A. $1,560.00. B. $1,540.00. C. $1,440.00. D. $1,442.31.
Differentiation improves a firm's competitive position by:
A. creating the need for a low-cost position B. providing buyer's with comparable alternatives C. increasing the buyer's power D. creating high entry barriers
A museum that provides wall posters, tape-recorded guides and tours is addressing which characteristic of services?
a. Intangibility b. Inseparability c. Variability d. Perishability e. Target audience involvement