Aubree Blake is a politician who leads campaigns for organic foods in the rural counties of her country. Several farmers, in different areas, have started organic farming because of the popularity of Blake's campaigns; even uneducated people trust the advantages of the campaign because of Blake's involvement in it. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing
B. Place marketing
C. Event marketing
D. Idea marketing
Answer: A
Business
You might also like to view...
Traditional demand curve economic theory is used by marketers to understand ________ in the five Cs of pricing.
A. channel members B. cost C. consumers D. company objectives E. competitors
Business
In the MultiCare case, how was data warehousing able to reduce septicemia mortality rates in MultiCare hospitals?
What will be an ideal response?
Business
A disadvantage of a distributed backbone is that the type of cabling used may not support long distances between networks and backbone
Indicate whether the statement is true or false
Business
List the four types of company/brand-related messages that stakeholders receive.
What will be an ideal response?
Business