Janice is opening a golf shop and is trying to identify how the company would gain revenue. What type of revenue stream could Janice's Golf Shop have?
What will be an ideal response?
A golf shop could have a single volume or unit-based stream if only apparel is offered for sale. However, many golf shops offer more than just apparel. The shop might offer golfing equipment and supplies, creating interdependent streams. Janice might offer lessons at the store, creating multiple streams. Janice may have a loss leader revenue stream if she decides to offer an item at a low price (that results in a loss for the store) in hopes that other income could be made by the golfer buying other higher profit items.
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