Marketers optimally can make their presence felt by ________
A) distributing messages about everything they do, no matter how trivial
B) understanding the needs of their customers and how to influence them
C) holding regular news conferences
D) getting their employees to blog about their organization's products
E) purchasing advertising air time during the Super Bowl
B
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Horacio has been promoted from first-line manager to middle manager. He has spent most of his time ______ and ______ but now expects to spend ______ time on each of the four management functions.
a. managing; controlling; equal b. organizing, leading; less c. controlling; planning; more d. leading; controlling; equal
If Matheson wishes to be covered for the possibility of the chauffeur getting into an accident, he would require a(n) ________
A) omnibus clause in his automobile insurance B) collision clause in his automobile insurance C) deductibility clause in his automobile insurance D) double indemnity clause in his automobile insurance
Which of the following is not a business rule?
A) business conditions and actions B) user ethics C) logical inferences D) processing sequences
Which one of the following is an intangible fixed asset?
A. inventory B. building C. patent D. accounts receivable E. equipment