_________ are stable, long-lasting beliefs and preferences about what is worthwhile and desirable.
a. Skills
b. Abilities
c. Personality
d. Values
d. Values
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A firm finds that 50% of the target market is exposed to a marketing communication, 40% of that group is aware of the offering, 80% understand the message. WIthin that group, 60% intends to purchase, and 70% of that group actually does purchase
The customer response index is 6.7%. What is the difference in the value of the customer response index if 80% of the group intends to purchase and 60% of that group actually does purchase? A) 0% B) 1% C) 2% D) 3% E) 4%
Mattel's American Girl Doll creates special ________ between the dolls and the girls who adore them
A) service offerings B) benefits C) wants D) values E) brand experiences
A company's mission statement would most logically be included in which section of the marketing plan?
A) forecasting B) marketing strategy C) company description, purpose, and goals D) measurement and controls E) marketing situation
As of December 31, Year 1, Gant Corporation had a current ratio of 1.29, quick ratio of 1.05, and working capital of $18,000. The company uses a perpetual inventory system and sells merchandise for more than it cost. On January 1, Year 2, Gant paid $250 for transportation cost on merchandise it had received. Which of the following statements is incorrect?
A. Grove's current ratio will remain the same B. Grove's quick ratio will increase and its current ratio will remain the same. C. Grove's working capital will remain the same D. Grove's quick ratio will increase