Define leverageable advantage with an example
What will be an ideal response?
A leverageable advantage is one that a company can use as a springboard to new advantages, much as Microsoft has leveraged its operating system to Microsoft Office and then to networking applications. In general, a company that hopes to endure must be in the business of continuously inventing new advantages.
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The fact that consumers consider a piece of jewelry produced by Cartier to be of the highest quality, even before they have seen it, correlates to the ________ dimension of the BrandAsset Valuator.
Fill in the blank(s) with the appropriate word(s).
Laurent Motors is a family-owned car dealership with two locations in central France. The car dealership markets BMWs and Mini Coopers and provides servicing. Recently, Laurent Motors has been affected by the economic climate in the ________ , which has suffered recently due to a weakening of the currency and the poor financial conditions of several member countries including Portugal, Italy, Greece, and Spain-affectionately known as the PIGS of the Common Market.
A. European Union B. Northern European Commonwealth C. Southern Hemisphere D. United Kingdom
AS of 2012, the Internet appears to be Walmart's greatest retail sale competitive advantage over it 's competitors
Indicate whether the statement is true or false
A nonparametric method to compare more than two populations, when the samples are independent and the data are either ranked or quantitative but not normal, is:
a. Kruskal-Wallis test. b. Friedman test. c. Wilcoxon rank sum test. d. Wilcoxon signed rank test. e. Sign test for comparing paired samples.