______ is the development of new or improved goods or services that are sold to meet customer needs, while ______ focuses on the enhancement and reuse of existing products and processes.
What will be an ideal response?
product innovation; exploitative innovation
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Which functional area of culture is most closely related to the idea of a common worldview?
A) Ecology B) Social structure C) Ideology D) Socio-psychology
People who buy magazines that they like or who opt in to e-mail, social media, or mobile marketing programs rarely complain about the ads because they involve products and services of interest
This is counter to the claim that the marketing system creates ________. A) minimalistic social costs B) the creation of false wants C) excessive materialism D) high promotion costs E) cultural pollution
Tamara Grindel is a doctor who practices with a group of other physicians with the same specialty. She is considering taking a course on selling skills. What is the most important way in which this will help her medical practice?
A) Learning selling skills will give Dr. Grindel an alternate career once she retires from medicine. B) Learning selling skills will help Dr. Grindel bring new patients to her practice. C) Learning selling skills will aid Dr. Grindel in communicating effectively with pharmaceutical reps who show her new medications. D) Learning selling skills will show Dr. Grindel how to ensure that her patients take the medications she prescribes them. E) Learning selling skills will require Dr. Grindel to understand the financial pressures of running a practice.
A shape, color, design, phrase, abbreviation, or sound used by merchants or manufacturers to designate and differentiate their products is known as a ____________.
Fill in the blank(s) with the appropriate word(s).