The new owner of the Atlanta Falcons football team had research conducted to learn why game attendance was low. The research revealed several reasons, including shortage of toilet paper and straws, high prices for bad seats, and inadequate parking. Once all the problems were fixed, the team owner did not want to have any future attendance problems. He set up kiosks in the football stadium where attendees could give the team and the arena a "report card". This would be an example of:
A. A SERVQUAL survey
B. A trailer call
C. A critical incident study
D. Requirements research
E. Market-oriented ethnography
Answer: B
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Companies that practice perceived obsolescence use product components that will break, wear, rust, or rot sooner than they should
Indicate whether the statement is true or false
Which of the following is true of mass customization?
a. It results in a lower cost to firms when compared to standardized services. b. It results in giving each customer whatever he or she asks for. c. It is useful only to service firms and not to manufacturing firms. d. It is based on the tenet that the needs, wants, or desires of all customers are the same.
Which of the following may NOT be considered a firm’s competitive strategy?
a. lowering the firm’s costs b. growing the firm’s business c. avoiding quality inspections d. accessing new sources of materials and resources
Which of the following is (are) true about time fences in a master production schedule system?
I. Changes far out in the planning horizon can be made with little or no cost to manufacturing. II. In the "frozen zone," capacity and materials are committed to specific orders. III. Changes in the near future on the planning horizon are less costly to make than changes far out. A) I and III only B) I and II only C) II and III only D) I, II, and III E) none of the above