In a case involving Wal-Mart Stores, Inc, the Supreme Court upheld the decision of the court of
appeals stating that a product design does not have to have acquired a secondary meaning in
the public eye before it is protected under the Lanham
Trademark Act.
Indicate whether the statement is true or false
FALSE
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The English and Dutch East India companies in the 1600s and 1700s had as their biggest markets the importing of
A. tea. B. opium. C. coffee. D. chocolate.
Among the marketing mix variables, price is the easiest and quickest to alter, so sometimes firms overuse price changes to stimulate additional sales or gain market share.
Answer the following statement true (T) or false (F)
Which of the following is true in the creation of a general partnership?
A) The business name has to have the names of all the partners. B) The business name cannot be a fictitious name. C) The business name selected by the partnership cannot indicate that it is a corporation. D) The business cannot operate under a trade name.
Under federal law, the calorie content of the food on a menu must be posted by Organic Mix, LLC, if Organic Mix is
a. a restaurant chain with twenty or more locations. b. a food distributor with twenty or more customers. c. a food processor with twenty or more products. d. a food producer with twenty or more acres.