According to the text “generic benefits”
a. Should replace product features in body copy
b. Are vague benefits that could apply to almost any product
c. Are long lists of disconnected features used to fill space
d. Are the result of drilling down to find benefits that satisfy specific wants and needs
b. Are vague benefits that could apply to almost any product
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In the communication process, the message is
a. the stimulus or meaning produced by the source. b. the words used by the sender to communicate meaning. c. the verbal and nonverbal way a source communicates meaning. d. the words, language, and way a sender communicates meaning.
In Chicago Lawyer’s Committee v. Craigslist, a 2008 decision, the seventh circuit U.S. Court of Appeals held that:
a) Craigslist is generally exempt from liability for the content of messages posted on its site; b) Craigslist is NOT exempt from liability for the content of messages posted on its site; c) Craigslist can be sued for libel but not copyright infringement; d) Craigslist can be sued for libel and invasion of privacy; e) Craigslist must police the content of its site.
Sexist language is
A. the same thing as generic language. B. the same thing as inclusive language. C. language that denigrates or excludes one or the other sex. D. language that only denigrates or excludes women.
Public relations functions in ______ include management counsel, internal PR, capital campaigns, and crisis communication.
a. health-care b. education c. politics d. finance